Design Production - Mutton Quad - Progress Crit

____Strengths 

- well thought out idea, you have considered everything.

- engaging design sheets.

- consistent colour scheme works well for the branding of the restaurant. 

- good, in depth, range of mock-ups. 

- red stamp idea is great! like the ones you get in local butchers. Feels both rustic and modern simultaneously. 

- nice clean cut colour scheme. simple and fresh aesthetic. 

_____Areas for Improvement

- typeface can get a little bit risky when used at a small pt size. consider using a different typeface for body-copy. 

- maybe add more red! to relate more to food!

- the name 'anatomy' seems harsh for a place you go to eat food. you instantly think of animal anatomy. maybe this is a route you want to go down for shock value?

_____Considerations

- maybe add a touch of red into the receipts, possibly a strip like in some other designs just to tie it in more.

- The symbol 'Ø' is a Scandinavian character meaning 'island'. If the audience was Danish, they would be confused. Consider how you can work around this or maybe use it within the brand?

____My Comments

I'm fairly pleased with the feedback that I received. On the whole, I feel that i'm on the right track. In my feedback the main positives I drew was the simple colour scheme and use of red in particular. The strips of red work across a range of products and channels including print and web and this is the main direction that I will be pushing my brand in. The red stamp again, is something that was popular in my feedback. They seemed to like the idea that it resembled that of a butchers stamp which hits on traditional elements whilst also looking modern and contemporary. I will focus on different areas of my range of products in order to push this idea of tradition in a contemporary dining space. 

Other things to consider personally:-

- Target Audience

- Distribution & Range

Things needed for the crit after christmas:-

- A large body of work, the main bulk. 

- Presenting mock-ups, or even final products.

- A copy of your brief.

- 100% up-to-date blogs.

- Make sure the session reflects 3/4 of your way through your project. 

- Scamps, Stock, Print, etc. 

- Presentation boards.